# EasyPay — Press kit

Ready-made EasyPay logos, banners and descriptions to drop into materials — articles, decks, posts, partner sites. RU + EN. → [Русская версия](README.md)

> ⚠️ **Copy is a draft — clear with Andrey/Anton before public use.** Visual assets are ship-ready.
> Brand source of truth: `easypay-dashboard/shared/css/variables.css` + landing `easypay.thenextgen.store`.
> Everything is reproducible: `python _build/build_press_kit.py`.

## Quick start

| I want to… | Use |
|---|---|
| Primary logo (on dark) | `logos/easypay-lockup-signature.svg` (amber mark + white word) |
| Primary — on light | `logos/easypay-lockup-signature-light.svg` (amber mark + navy word) |
| Mono logo on light | `logos/easypay-lockup-ink.svg` |
| Mono logo on dark / photo | `logos/easypay-lockup-reverse.svg` |
| Just the mark | `logos/easypay-mark.svg` (navy) / `-white` / `-amber` |
| App icon / avatar | `logos/easypay-app-icon.svg` |
| Horizontal banner (X, LinkedIn, covers, OG) | `banners/wide-v{0..3}-*` (1600×900) |
| Vertical banner (Telegram, stories, posts) | `banners/long-v{0..3}-*` (1080×1350) |
| Strip for bottom of Shorts/video | `banners/strip-*` (1600×320) |
| Link preview (Open Graph) | `social/og-image-*` (1200×630) |
| "Powered by EasyPay" website badge | `badges/powered-by-easypay-{light,dark}-{ru,en}.svg` |
| Description for an article / press release | `boilerplate/en.md` · `boilerplate/ru.md` |
| Colors & fonts | `brand/colors.md` · `brand/typography.md` |
| Logo usage rules | `brand/logo-usage.md` |

## Contents

```
press-kit/
├── logos/        3 combos (signature/ink/reverse +signature-light), 4 forms
│                  (vertical, app-icon, mark amber/navy/white)
├── badges/       "Powered by / Работает на EasyPay" light/dark × en/ru
├── banners/      strip + wide (v0-v3) + long (v0-v3) · en/ru
│                  v0 base · v1 +CTA/trust/verb · v2 +capabilities · v3 +MCP/AI-native
├── social/       OG images 1200×630 · en/ru
├── brand/        colors · typography · logo-usage
├── boilerplate/  en.md · ru.md — one-liner / 25 / 50 / 100 words / bios
└── _build/       build_press_kit.py — generator (SVG + PNG rasterization)
```

- **SVG** — for web and design tools. SVG text uses **DM Sans / DM Serif Display**; load them or use PNG if the fonts aren't installed.
- **PNG** — portable (fonts baked in). Logos and badges have transparent backgrounds; banners/OG use the brand gradient.

## Brand in a minute

- **Mark:** two intertwined "Э" strokes — two founders + the partner↔infrastructure link. Navy `#1E2A3A`.
- **Colors:** teal `#00897B` (primary), green `#4CAF50`, **amber `#F8A13A`** (banner accent), dark `#0B3B45`.
- **Type:** DM Serif Display (headings) + DM Sans (text).
- **Don't:** stretch, recolor outside the palette, or place the navy mark on a dark background (use the white variant). Details in `brand/logo-usage.md`.

## Rebuild

```bash
python marketing/press-kit/_build/build_press_kit.py            # SVG + PNG
python marketing/press-kit/_build/build_press_kit.py --no-png   # SVG only
```

PNGs render via Playwright (Chromium) with DM fonts loaded from Google Fonts.
