★ 10/12

Collectr

In December 2021, four co-founders of Doorr (a proptech that exited to Finastra in 2020) decided to build an app for themselves: to track Pokemon cards without Excel.

app-storeniche-moatpayments-anglebootstrappedno-ad-spendambassador-growth

Geo Canada (Toronto, HQ) / US-primary / global

Founders Adam Hijleh (@adamhijleh, CTO) · Abbas Ali (Co-founder/CPO) · Mark Hopson (Co-founder/engineer) · Muhammad Rashid (Co-founder/CEO)

Domains getcollectr.com

Score demand 3 · ease 2 · ICP 2 · monetization 2 · freshness 1

Growth tactics (teaser)

Reddit launch: 1 post → +5K users/24h
zero ad spend → 4M+ organic
Steve Aoki as an organic advisor (pull, not paid)
niche TCG ambassadors (YouTube/TikTok)
affiliate links before Pro: zero-friction monetization
Pro once the base was mature → 5-figure → 8-figure ARR in 6 months

🔒 Full dossier

Launch timeline, metrics, the growth mechanics taken apart and checkable sources — sent to your email after payment, as a .md attachment. The dossier itself is written in Russian; this page and the catalog are the English part.

Buy dossier · $5