★ 11/12
Halloween: The Game
A multiplayer horror game based on the film "Halloween" (1978): one player plays the killer Michael Myers, and up to four others play residents of the town of Haddonfield trying…
Growth tactics (teaser)
- Drip teaser marketing for ~12 months (announcement → release date → a series of 4 map teasers every ~2 mo)
- Two independent country 'bans' right before launch (AU for drugs, JP for violence/nudity) turned into free viral PR
- A paid 4-day early access for Digital Deluxe buyers: a controlled seeding of hype through streamers/superfans before the mass launch
- Explicit marketing as the spiritual successor to Friday the 13th: The Game, with a promise to fix the fans' main complaint (no single-player story mode)
🔒 Full dossier
Launch timeline, metrics, the growth mechanics taken apart and checkable sources — sent to your email after payment, as a .md attachment. The dossier itself is written in Russian; this page and the catalog are the English part.
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