★ 11/12
Microdrama Shortform Cluster (VibeShort + DramaWave + StoryReel + DramaBox + NetShort)
Vertical mobile microdrama apps: short (1–2 min) serialized episodes with cliffhangers (romance/werewolves/revenge/billionaires) that you watch in between other things and pay for…
Growth tactics (teaser)
- cliffhanger ads as a download funnel (the first episode cuts off at the peak: ReelShort, copied by the whole genre)
- an HK/SG shell publisher registers months before launch, with no public team
- AI content (comic panels instead of filming) cuts the production budget by an order of magnitude compared with the licensed-video model
- a parallel launch of several nearly identical apps by one publisher (Equinox: StoryReel + Shortly): a portfolio bet on whatever takes off
🔒 Full dossier
Launch timeline, metrics, the growth mechanics taken apart and checkable sources — sent to your email after payment, as a .md attachment. The dossier itself is written in Russian; this page and the catalog are the English part.
Buy dossier · $5