★ 11/12

ReferralHero (originally Maître, founded by Manuel Frigerio): a referral marketing platform

ReferralHero is a builder of referral programs for businesses: a widget that puts a referral link on the site, tracks who invited whom, credits the rewards, and sends email/SMS…

payments-angleacquiredcontent-inspiration

Geo UK (Bristol/Broadstairs) for the company; customers mostly US/EU SMB and SaaS/ecommerce

Founders Manuel Frigerio (founder, sold the business in 2021) · Kieran Goodacre (co-founder/marketing, left before the sale) · Lamar Duffy (current owner since 2021)

Domains referralhero.com

Score demand 3 · ease 3 · ICP 2 · monetization 2 · freshness 1

Growth tactics (teaser)

dogfooding: they ran a viral waiting list on their own product before selling it as SaaS (8,000+ signups in 3 weeks)
PH launch playbook: 8:00 London timing + an offer with a collective bonus + mobilizing contacts without directly asking for upvotes
rebranding Maître→ReferralHero to remove the pronunciation friction in word of mouth
content/SEO from day one as the durable channel (paid was a failure)

🔒 Full dossier

Launch timeline, metrics, the growth mechanics taken apart and checkable sources — sent to your email after payment, as a .md attachment. The dossier itself is written in Russian; this page and the catalog are the English part.

Buy dossier · $5