★ 11/12

Rocapine

A Paris-based factory of mobile wellness apps: they churn out up to 400 prototypes a year, keep whatever takes off on paid metrics, and pour ad spend into it.

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Geo US (70% of revenue); HQ Paris + Nantes + Barcelona; RU: iOS available, Google Play blocked since 2024-12-26

Founders Stanislas Marchand (CEO), ex-Voodoo (Manager of Core Studios: Mob Control, Collect'em All); HEC Paris 2012–2016 · Jean-Gabriel Boinot-Tramoni (COO): linkedin.com/in/jean-gabriel-boinot-tramoni-8388198a/ · Sammy Teillet (CTO): linkedin.com/in/sammy-teillet-30b97963/

Domains rocapi.ne · rocapine.com

Score demand 3 · ease 3 · ICP 2 · monetization 2 · freshness 1

Growth tactics (teaser)

gaming-studio playbook: 400 prototypes/year are tested with paid UA from the first days; 5–10 survive; emotional attachment is forbidden
niching down to underserved audiences with strong pain: faith-based recovery (Unchaind) = evangelical Christians, almost no competitors
ASO as a weapon: keywords right in the app name + an A/B test of the title (Overcome Lust → Quit Porn with Faith)
content/SEO: unchaind.app publishes "5 Best Free Apps to Quit Porn" to capture organic traffic in the niche
a partnership with an indie dev who has an audience (Eve = Cam's Yoga); lowers CAC at the start
Meta Ads testimonial-style/UGC, confirmed by the Jazz Thornton scandal (NZ Herald)

🔒 Full dossier

Launch timeline, metrics, the growth mechanics taken apart and checkable sources — sent to your email after payment, as a .md attachment. The dossier itself is written in Russian; this page and the catalog are the English part.

Buy dossier · $5