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Vampire Survivors (poncle)

Vampire Survivors is a simple arcade game where the hero attacks enemies automatically and the player only dodges and picks upgrades.

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Geo UK (London) [fact]; Italian origin; global (Steam + mobile + console)

Founders Luca Pieracci Galante (@poncle_soft)

Domains poncle.games · store.steampowered.com/app/1794680 · poncle.itch.io

Score solo-game-hit content case; a manual pick, not through automated scoring

Growth tactics (teaser)

The SplatterCatGaming trigger: CCU 12→50K within weeks, $0 marketing budget [fact]
A $2.99 price meant to be fair rather than clever → an unfilled impulse-purchase niche [fact]
itch.io as a passive demo layer with no intention of promoting it [fact]
A gambling loop with no exit: a failed checkpoint → the core retention hack [fact]

🔒 Full dossier

Launch timeline, metrics, the growth mechanics taken apart and checkable sources — sent to your email after payment, as a .md attachment. The dossier itself is written in Russian; this page and the catalog are the English part.

Buy dossier · $5